There’s an entire market based around the cybersecurity you think you need. Cybercrime such as intrusions, commandeering, and DDoS attacks pose an existential threat to our society, and we’re completely unprepared, so buy our suite of cybersecurity solutions, including DDoS mitigation service. Sounds really promising, right?
Our industry is one driven by fear. Similar to the military industrial complex, we thrive on the devastation reaped by the would-be evil out there. Whether the evil is real, as suggested by Kevin Loria in his recent article for Business Insider, or if it’s perceived, as suggested by the thousands of fear mongering corporations on Twitter. Fear sells and sells really well. The more we churn out scary articles about how you’re the next target, the more we can sell.
Except this isn’t necessarily correct. Fear instills a sense of urgency in us to react quickly to rectify a potential problem. We don’t always react properly and we don’t always react in the right quantity. Even worse, the information can be fabricated so our reaction was useless at best, and at worse in the wrong direction! Remember, the goal is reliable service availability. People sometimes lose sight of that when confronted with fear driven scenarios.
The ideal approach for is one of education. By educating people of the real dangers of cyber crime and the potential risks and security vulnerabilities, we can drive meaningful change in the industry. Often times customers don’t have a budget set aside for many areas of cyber security. This isn’t their shortfall, but our own inability to disseminate sufficient education. Service providers don’t suggest from the beginning that cyber security is something you should have like the way we do with firewalls and anti-virus software. If you haven’t encountered the problem before, how do you know it’s a problem? How do you even recognize it as a cybersecurity issue?
Customers should proactively seek first to understand the overarching concepts of cybersecurity that relate to their business. Investigate all the competitors in the space and try to break through the veil of marketing. Ask questions! A reputable company will give an honest answer of what kind of coverage they should need.
If you want to learn more about what you should expect out of any DDoS provider, check out our DDoS Score Card, which cuts through the sale and straight to the necessities a network should have for protection.